Securing the Elite: Hemaya Partners with Mercedes-Benz & Ferrari

In the second quarter of 2025, Hemaya achieved a significant milestone in the luxury commercial sector by finalizing exclusive security agreements with two of the world’s most iconic automotive brands. We successfully contracted with Mercedes-Benz in May 2025 1and Ferrari in June 20252. These partnerships stand as a testament to our ability to deliver the specialized, high-caliber security solutions required by global leaders in luxury and performance.

• Elite Partnership: Securing contracts with both Mercedes-Benz and Ferrari within a single quarter demonstrates our dominant market position.

• Tailored Solutions: We developed bespoke security protocols designed specifically for the unique environment of luxury automotive retail.

• Operational Excellence: These contracts were awarded following a rigorous vetting process that validated our operational capabilities and personnel standards.

Specialized Protection for High-Value Assets

Securing luxury automotive showrooms requires a delicate balance between impenetrable security and an inviting customer experience. High-value inventory demands rigorous protection, but the atmosphere must remaining welcoming for prospective buyers. Hemaya has deployed specialized units trained to maintain this balance, ensuring that multimillion-pound assets are secure without compromising the retail aesthetic.

• Asset Integrity: Our protocols focus on the 24/7 protection of showroom inventory, service centers, and secure storage facilities.

• Discreet Vigilance: Security personnel assigned to these locations are selected for their professionalism and ability to operate discreetly within a high-end environment.

• Access Control: We have implemented advanced access management systems to monitor flow and prevent unauthorized contact with premium vehicles.

Expanding Our Footprint in the Automotive Sector

These strategic wins signal a major expansion of Hemaya’s portfolio into the high-end automotive sector. By meeting the stringent global standards of brands like Ferrari and Mercedes-Benz, we have proven that our "Bank-Backed" reliability translates perfectly to other high-risk, high-value industries. This expansion paves the way for further growth and establishes a new benchmark for what luxury retailers can expect from their security partners in Egypt.

• Sector Leadership: We are now positioned as the primary security choice for international luxury brands operating in Egypt.

• Scalable Security: The frameworks established for these clients are scalable, allowing us to support their future expansions across the region.

• Brand Protection: Beyond physical assets, our mission includes protecting the reputation and brand sanctity of our partners through flawless service execution.